April 11, 2025

Real Estate – Marketing Director

A.                           POSITION IDENTIFICATION 
 

Job Title:                    Real Estate Marketing Director

Department:               Marketing   

Company:              Joyau Des Caraibes Limited

About Silversands:    Silversands is a luxurious beachfront development located on the pristine sands of Grand Anse Beach in Grenada. The property features exclusive Beachfront and Seaview Villas, each designed to offer unparalleled comfort and elegance. Amenities include a wellness center and spa, fine dining restaurants, retail outlet, a cigar lounge, beach club, and a 100- meter infinity pool leading to two miles of beachfront access.

Role Overview: The Marketing Director will lead the development and execution of strategic marketing initiatives to promote Silversands Villas, as well as condominiums and plots for private villas, across our Grenada portfolio of properties. This role involves driving awareness both of Grenada and our properties, enhancing brand visibility, ensuring the property’s market competitiveness.

B.                         KEY RESPONSIBILITIES

  • Strategic Planning: Develop and implement comprehensive marketing strategies to achieve revenue targets and enhance market presence.
  • Leadership: Lead the sales and marketing team, in collaboration with the Sales Director, fostering a culture of high performance and success.
  • Market Analysis: Conduct thorough market research to identify trends, customer preferences, and competitive landscape to inform strategic decisions.
  • Brand Management: In cooperation with head office team, oversee the development and maintenance of the brand image, ensuring all marketing materials and communications align with the property’s luxury positioning and corporate standards.
  • Digital Marketing: Leverage digital platforms to enhance online presence, including managing social media, website content, and online advertising campaigns.
  • Partnership Development: Establish and maintain relationships with key stakeholders, real estate agencies, corporate clients, and media outlets.
  • Budget Management: In collaboration with the Sales Director, manage the sales and marketing budget effectively, ensuring optimal allocation of resources to various initiatives.

C.                         REPORTING RELATIONSHIP       


Reporting to CHIEF FINANCIAL OFFICER

D.                         QUALIFICATIONS   

  • Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
  • Proven experience in a senior sales and marketing role within the luxury real estate or hospitality industry, preferably including branded residences
  • Strong leadership skills with a track record of building and managing high-performing teams.
  • Exceptional communication and interpersonal skills.
  • Proficiency in digital marketing strategies and tools.
  • Analytical mindset with the ability to interpret data to drive decision- making.

Salary: Commensurate with qualifications and related job experience

Application Deadline: Please submit your application along with Curriculum Vitae and the names & contact of two professional references.

Applications should be addressed to:

HR & Administrative Manager

Joyau Des Caraibes Ltd

Silk Cotton 1

Ballast Ground, St. George’s

Email: info@jdcgrenada.com